Pengaruh Integrasi Fintech Dan Cashback Terhadap Keputusan Penggunaan E-Wallet Dana Oleh Mahasiswa.

Abstract

Abstract

This study examines how fintech integration and cashback schemes effect IKIP PGRI Bojonegoro Economic Education students' DANA e-wallet use. Quantitative causal research was used in this study. Purposive sampling and the Slovin algorithm selected 159 respondents from 263 students. “SPSS was used to examine Likert scale-based questionnaire data using multiple linear regression, validity and reliability tests, classical assumption tests, t-test, F-test, and coefficient of determination.” Cashback schemes and fintech integration partially and simultaneously influenced students' DANA e-wallet use. Cashback schemes offer financial benefits, but fintech integration simplifies, secures, and speeds transactions. Thus, these characteristics are vital to student DANA e-wallet adoption.