Analisis Kelayakan pada Usaha ES Batu Kristal Raja Beku di Bojonegoro

Abstract

This study aims to analyze the feasibility of the Raja Beku Crystal Ice business in Bojonegoro Regency from the aspects of marketing, operations, human resources, legal, and finance. The study employed a descriptive qualitative approach with Raja Beku Crystal Ice as the research object. Data collection techniques included interviews, observations, and documentation. Data analysis used the Miles and Huberman model, consisting of data reduction, data presentation, conclusion drawing, and verification. The results of the study are expected to provide an overview of the business condition of Raja Beku Crystal Ice based on the five aspects of business feasibility analysis. The marketing aspect was analyzed through market potential and marketing strategies, the operational aspect through production processes and resource utilization, the human resources aspect through workforce management, the legal aspect through business legality, and the financial aspect through cost, revenue, and profit analysis. This research is expected to serve as a consideration for business owners in making business decisions and as a reference for MSME actors and future researchers related to business feasibility studies..

Keywords: business feasibility study, MSMEs, crystal ice, marketing aspect, financial aspect.