Fenomena Doom Spending Pada Mahasiswa: Peran Media Sosial, Fomo, Dan Self Reward

Abstract

The development of social media platforms in the digital era has changed the way students shop, particularly in purchasing behaviors influenced by online trends, Fear of Missing Out (FOMO), and self-reward practices. This study aims to investigate whether the phenomenon of doom spending exists among students of the Economics Education Department at IKIP PGRI Bojonegoro and to analyze the forms of purchasing behavior influenced by social media, FOMO, and self-reward. This research employed a qualitative approach using a phenomenological method. Informants were selected through purposive sampling, involving six informants in total. Information was ghatered by means of interviews, observations, and written records. The reliability of the data was maintained by employing time triangulation and technique triangulation. The findings revealed that the phenomenon of doom spending appeared among several students in the form of impulsive buying, unplanned shopping, and purchases driven by emotional conditions and social media exposure. Social media played a significant role in encouraging students’ shopping desires through viral trends, digital promotions, and influencer recommendations. In addition, the pressure of Fear of Missing Out (FOMO) and self-reward habits also influenced students’ purchasing decisions. This study indicates that social media, FOMO, and self-reward are interconnected factors that shape doom spending behavior in the digital era.

Keywords: Doom Spending, Social Media, FOMO, Self Reward