Membangun Generasi Wirausaha Muda melalui STEM dan Digital Entrepreneurship

Abstrak

Abstrak
Tujuan dari penelitian ini adalah untuk mengetahui bagaimana STEM (Science, Technology, Engineering, and Mathematics) dan entrepreneurship digital berkontribusi pada pembentukan generasi wirausaha muda di era modern. Penelitian ini memanfaatkan metodologi studi literatur deskriptif yang didukung oleh wawancara yang dilakukan secara online dan offline. Wawancara ini dilakukan pada tanggal 22 Mei 2026 kepada tiga narasumber dari Generasi Z yang menjalankan bisnis digital. Wawancara offline dilakukan secara langsung di kelas, tetapi karena kendala jarak, wawancara online dilakukan melalui WhatsApp. Data penelitian berasal dari dokumentasi, wawancara, jurnal, artikel ilmiah, dan berbagai sumber pustaka yang relevan. Pengumpulan data dilakukan melalui wawancara dan dokumentasi, dan analisis data dilakukan secara deskriptif melalui tahap reduksi data, penyajian data, dan penarikan kesimpulan. Penelitian menunjukkan bahwa Generasi Z memiliki peluang besar untuk mendirikan bisnis berbasis teknologi karena kemajuan teknologi digital dan media sosial. Platform seperti Shopee, Instagram, TikTok, dan WhatsApp digunakan untuk mempromosikan, berkomunikasi, dan memasarkan bisnis. Selain itu, keterampilan STEM membantu anak-anak muda berpikir logis, kreatif, dan menyelesaikan masalah dalam bisnis digital. Selain itu, penelitian ini menemukan beberapa tantangan yang dihadapi generasi muda, termasuk persaingan bisnis, kurangnya pengalaman, dan kesulitan untuk mempromosikan usaha mereka. Oleh karena itu, integrasi STEM dan entrepreneurship digital dianggap penting untuk membantu menciptakan generasi wirausaha muda yang inovatif, kreatif, dan mampu bersaing di era modern.
Kata kunci: STEM, Digital Entrepreneurship, Generasi Z, Wirausaha Muda.
Abstract
The purpose of this study is to determine how STEM (Science, Technology, Engineering, and Mathematics) and digital entrepreneurship contribute to the formation of a generation of young entrepreneurs in the modern era. This study utilizes a descriptive literature study methodology supported by online and offline interviews. These interviews were conducted on May 22, 2026, with three informants from Generation Z who run digital businesses. Offline interviews were conducted in person in class, but due to distance constraints, online interviews were conducted via WhatsApp. Research data comes from documentation, interviews, journals, scientific articles, and various relevant library sources. Data collection was carried out through interviews and documentation, and data analysis was carried out descriptively through the stages of data reduction, data presentation, and drawing conclusions. The study shows that Generation Z has a great opportunity to establish technology-based businesses due to advances in digital technology and social media. Platforms such as Shopee, Instagram, TikTok, and WhatsApp are used to promote, communicate, and market businesses. In addition, STEM skills help young people think logically, creatively, and solve problems in digital businesses. Furthermore, this study identified several challenges faced by the younger generation, including business competition, lack of experience, and difficulties in promoting their businesses. Therefore, the integration of STEM and digital entrepreneurship is considered crucial to help create a generation of young entrepreneurs who are innovative, creative, and competitive in the modern era.
Keyword: STEM, Digital Entrepreneurship, Generation Z, Young Entrepreneurs