Pemanfaatan Media Sosial Instagram sebagai Media Promosi
Abstract
abstrak— Dunia pemasaran dan penjualan telah berubah karena adanya media sosial, terutama karena peningkatan pangkat yang telah menghasilkan tren bisnis online. Instagram merupukan salah satu media sosial yang telah memberikan wadah bagi para penjual online untuk memasarkan serta menjual produk mereka di media online. Studi ini berfokus pada penggunaaan instagram sebagai alat promosi utama dalam penjualan online. Tujuan utama dari adanya penelitian ini adalah untuk mengetahui bagaimana penjual online menggunakan media sosial Instagram bagaimana penjual online memanfaatkan Instagram sebagai media pemasaran produk. Studi ini pun menggunakan metodologi kualitatif. Selain itu, wawancara, observasi, dokumentasi dan studi kepustakaan adalah teknik pengumpulan data yang digunakan. Hasil penelitian ini pun menunjukkan penggunan media sosial Instagram dengan menggungah konten dan menggunakan fitur.
abstract— The world of marketing and sales has changed because of social media, especially because of the rise in rank that has resulted in online business trends. Instagram is a social media that has provided a platform for online sellers to market and sell their products on online media. This study focuses on the use of Instagram as the main promotional tool in online sales. The main aim of this research is to find out how online sellers use Instagram social media. How online sellers use Instagram as a product marketing medium. This study also uses qualitative methodology. Apart from that, interviews, observation, documentation and literature study are the data collection techniques used. The results of this research also show the use of Instagram social media by uploading content and using features
abstract— The world of marketing and sales has changed because of social media, especially because of the rise in rank that has resulted in online business trends. Instagram is a social media that has provided a platform for online sellers to market and sell their products on online media. This study focuses on the use of Instagram as the main promotional tool in online sales. The main aim of this research is to find out how online sellers use Instagram social media. How online sellers use Instagram as a product marketing medium. This study also uses qualitative methodology. Apart from that, interviews, observation, documentation and literature study are the data collection techniques used. The results of this research also show the use of Instagram social media by uploading content and using features
Keywords
Instagram, Promotional Media, Marketing Communications.
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PDFReferences
R. A, Reni, dkk. (2021). Analisis Peran Media Sosial Instagram dalam Meningkatkan Penjualan Online. Jurnal Pendidikan Indonesia, Vol. 5 No. 3, 8920-8928. https://doi.org/10.31004/jptam.v5i3.2400.
Subiyanto.L A, dkk (2022) Pemanfaatan Media Instagram sebagai Media Promosi Penjualan di masa pandemi Covid-19. Jurnal IKON Ilmu Komunikasi 2022, Vol. 3 1978-6972. Retrieved from http://journals.upi-yai.ac.id/index.php/IKON/article/view/2621.
Untari, D., dkk., (2018). Strategi Pemasaran Melalui Media Sosial Instagram (Studi Deskriptif Pada Akun @Subur_Batik). Jurnal Sekretari dan Manajemen, Vol. 2 No. 2, 271-278. https://doi.org/10.31294/widyacipta.v2i2.4387.
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