Pengaruh Fomo terhadap Perilaku Konsumtif berdasarkan Gender pada Mahasiswa Pendidikan Ekonomi

Abstract

The consumer behavior of college students is influenced by the rapid growth of social media and digital lifestyle. One of the psychological phenomena frequently experienced is FoMO (Fear of Missing Out), which is the fear of missing out on information, trends, and social activities on social media. This condition encourages excessive consumer behavior in order to follow the latest trends. This study aims to analyze the influence of FoMO (Fear of Missing Out) on consumer behavior based on gender in students of the Economics Education Study Program, IKIP PGRI Bojonegoro. The study used a quantitative approach with a comparative design. The sample consisted of 159 students (44 males, 115 females) selected through Proportionate Stratified Random Sampling. Data were collected using questionnaires and documentation, then the instruments were tested for validity and reliability. Data analysis used normality, linearity, multicollinearity, Independent Sample T-Test, and coefficient of determination (R²) tests with SPSS version 27.0. The results showed that FoMO (Fear of Missing Out) had a positive and significant effect on consumer behavior with an R Square value of 0.535. Furthermore, there was a significant difference between male and female students (sig. = 0.001). Female students showed higher levels of FoMO (Fear of Missing Out)and consumer behavior than male students. This proves that the higher the FoMO (Fear of Missing Out), the higher the consumer behavior of students.