Strategi Peningkatan Daya Saing dengan Analisis SWOT (Strength, Weakness, Opportunity, Treath) pada Novita Bakery di Desa Nguken Kecamatan Padangan Kabupaten Bojonegoro

Abstract

Abstract

 This study was carried out in light of the number of companies that are comparable to Novita Bakery and the intense rivalry they face. The purpose of this study is to determine the tactics used by Novita Bakery to gain a competitive edge. The research methodology is qualitative and descriptive. Primary and secondary data sources are the sources of information that were used. Three methods are used to acquire data: documentation, observation, and interviews. Techniques for data analysis include data reduction, data visualization, and conclusion drawing. The total weight score in the IFE matrix results is 2.81, while the total weight score in the EFE matrix results is 3.36. .. Novita Bakery is in cell II according to the results of the IFE (internal factors) and EFE (external factors) matrix computations, and an intensive strategy is one that can be used to grow the company.

Abstrak

Penelitiani inii dilakukani berdasarkani banyaknyai usaha yangi serupai dengani Novita Bakery sehinggai menyebabkani persaingani yangi cukup iketat. Penelitiani inii memilikii tujuani untuki mengidentifikasii strategii apai yangi diterapkani olehi Novitai Bakeryi agar memiliki keunggulan bersaing. Metode penelitian menggunakan kualitatif deskriptif. Sumber data yang digunakan yaitu sumber data primer dan sumber data sekunder. Teknik penggumpulan data wawancara, observasi, dan dokumentasi. Teknis analisis data menggunakan reduksi data, penyajian data dan menarik kesimpulan.. Hasil matrik IFE menunjukan total skor  bobot dengan nilai 2,81 dan hasil matrik EFE menunjukan total skor bobot dengan nilai 3,36. Hasil perhitungan matrik IFE (Faktor internal) dan EFE (factor eksternal) menunjukan bahwa Novita Bakery pada sel II dan strategi yang bisa diterapkan adalah Strategi intensif dalam mengembangkan usahanya.