Sindiran dan Implikatur Percakapan Deddy Corbuzier dalam Acara Somasi Community tentang “Menang Dapat Duit, Kalah Dapat Bansos”

Ani Istiqomah, Laily Kusumaning Ayu, Lia Monika, Nurul Alfi Hayati

Abstract


abstrak— Penelitian ini mengeksplorasi penggunaan implikatur dalam podcast “Deddy Corbuzier” untuk memahami bagaimana makna tersembunyi disampaikan dan diterima oleh audiens. Menggunakan pendekatan kualitatif dan metode analisis wacana kritis (CDA), penelitian ini menganalisis episode podcast yang membahas isu sosial dan politik. Data dikumpulkan melalui transkrip podcast dan wawancara audiens, lalu dianalisis untuk mengidentifikasi tema utama dan makna implikatur. Hasil penelitian menunjukkan bahwa implikatur digunakan untuk menyampaikan kritik sosial dan politik secara implisit, yang mempengaruhi persepsi dan pemahaman audiens. Temuan ini berkontribusi pada pemahaman lebih dalam tentang peran implikatur dalam komunikasi digital dan media massa.

abstract— This study explores the use of implicature in the “Deddy Corbuzier” podcast to understand how hidden meanings are conveyed and received by the audience. Using a qualitative approach and critical discourse analysis (CDA) methods, this research analyzes podcast episodes discussing social and political issues. Data were collected from podcast transcripts and audience interviews, then analyzed to identify main themes and implicature meanings. Findings indicate that implicature is used to implicitly convey social and political criticism, influencing audience perceptions and understanding. These insights contribute to a deeper understanding of the role of implicature in digital communication and mass media.

Keywords


Implicature, Podcast, Critical Discourse Analysis, Digital Communication, Social Criticism

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